Retailers have been quick to unleash a wave of photo specials this spring, featuring not only free second prints, but also private-label film, photo buttons and mugs, and photo transfers to floppy disk. "The key to maintaining interest in film and developing is having something going all the time," said Frank Puleo, director of nonperishables at Genuardi's Family Markets, Norristown, Pa. Genuardi's photo promotions run the gamut from single film rolls featured at 40% to 50% off to banded ...

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