MUNICH, Germany (FNS) -- Pick Pay, a 103-store discount chain in Switzerland, is testing a customer-tracking system using two-way infrared technology. Edwin Scherrer, Pick Pay's chief executive, said the system, similar to one tested at Marsh Supermarkets, Indianapolis, was recently installed in three stores. Preliminary test results will be analyzed over the next two months. Scherrer said the system will be used to obtain better analysis of scanning data, preferences of its customer base ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.