A strange thing happened to Internet-based food shopping on its way to profitability, or at least to survival. The long-touted strategy of using dedicated distribution centers for order fulfillment seems to be fading in favor of using active retail stores for fulfillment. The change in sourcing strategy reverses fulfillment back to where it started. First-mover Peapod started down its long road by sourcing product from stores in Chicago, but as time went on the wisdom grew that to pick from ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.