MEMPHIS, Tenn. -- Piggly Wiggly Co., based here, is rolling out new packaging for its private-label brand. "This year we're giving our packaging an updated look that reflects the quality of the product inside," said Newbern Rooks, private-brands director. "With the new label design, we will have consistency in the look of all our products while having the ability to be more flexible and competitive." The first items to get the new packaging were canned fruits and vegetables. "The label ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.