MEMPHIS, Tenn. -- Piggly Wiggly Co., based here, is rolling out new packaging for its private-label brand. "This year we're giving our packaging an updated look that reflects the quality of the product inside," said Newbern Rooks, private-brands director. "With the new label design, we will have consistency in the look of all our products while having the ability to be more flexible and competitive." The first items to get the new packaging were canned fruits and vegetables. "The label ...

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