SHEBOYGAN, Wis. -- A new 60,000-square-foot Piggly Wiggly prototype store, slated to open Aug. 9 here, will feature an "easy-to-entertain" frozen section featuring hors d' oeuvres and party-sized frozen items. According to Michael Houser, vice chairman and executive vice president/chief marketing officer of Fresh Brands/Piggly Wiggly, the idea for the new store's circular design was developed after company executives visited overseas supermarkets and department stores. The store, which ...

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