MEMPHIS, Tenn. -- Piggly Wiggly has begun offering its retailers a new private-label, prepaid phone card that emphasizes the stores' close ties to their local communities.
The new cards feature the Piggly Wiggly pig logo, as well as the company's tag line, "Down Home, Down the Street." They're being offered to 400 retailers operating 700 Piggly Wiggly stores in 19 Southeastern states.
Supplied by Ameritech, Chicago, the new cards were "designed with more vibrant and appealing colors in ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.