MEMPHIS, Tenn. -- "Piggly Wiggly -- Down Home, Down the Street" will be the theme of Piggly Wiggly Corp.'s first-ever TV advertising campaign. . The three 30-second spots will run on the Family Channel, Lifetime, The Nashville Network and TBS. Complementing the TV campaign will be in-store merchandising, local store marketing and public relations initiatives, said Larry Wright, president of Piggly Wiggly. Wright unveiled details of the $1.5-million ad campaign in a speech to the National ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.