UNIVERSAL CITY, Calif. -- Supported by a massive cross-promotional program with Pillsbury, MCA/Universal Home Video will re-release "E.T., The Extra-Terrestrial" Oct. 1. Suggested retail price will be $14.98 and orders will close Sept. 16. The cross-promotional campaign with Pillsbury is expected to generate over 2 billion impressions, reaching 97% of households 16.3 times, according to the studio. National advertising will include network and cable television, print, radio, Hispanic ...
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