MINNEAPOLIS -- Pillsbury Bakeries & Foodservice here has created a promotion aimed at extending its brand equity into the in-store bakery. The company, a subsidiary of the food sector of the U.K.-based Grand Metropolitan, has been offering retailers an in-store program called "Cookie Commotion," which features the Pillsbury Doughboy. "We believe there is a benefit to the in-store bakery to promote the Pillsbury name, because Pillsbury is recognized as a well-known product," said ...
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