BURBANK, Calif. -- The marketing campaign behind Disney's megahit "The Lion King," which includes tie-ins with two packaged goods companies, is likely to be the biggest ever for a home video title. Pillsbury and Ralston/Chex are among four cross-promotional partners for the video, which will have a suggested retail price of $26.99 and a minimum advertised price of $16.99. The National Advertised Availability Date will be March 3, with will-call on Feb. 28 and prebook on Jan. 17. Exact ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.