CHICAGO -- A pilot "Baby Club" category destination program at Abco Foods, Phoenix, increased weekly sales of baby products 40%. At the end of the study, conducted from August 1994 through January 1995 by the American Greetings Research Council, weekly sales of all baby items grew from $194,391 to $270,823, for a six-month total of $6.4 million. Members of the council presented the findings during a workshop at the Food Marketing Institute's 1995 annual convention held here May 7 to 10. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.