The big-volume health and beauty care products are being squeezed in increments at grocery stores. Although it's not great news for supermarkets, things could be worse, especially when compared with the market-share erosion in the drug channel of the mass market. Supermarket retailers saw their share of the pie shrink in six of the top 10 dollar-volume HBC categories in the grocery channel in 1996. Market share was maintained in internal analgesics (35.3%), cough/cold (34.2%), antacids ...

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