Someone has to lead the way. On the private-label trail, industry observers said it's Trader Joe's. From products to merchandising, it's a business model that excels in concept and execution by constantly reinforcing its own image as a purveyor of exclusivity, quality and value, sources told SN. "They are pioneering an area that other retailers are going into [like] Whole Foods, and there are others that are taking a very similar path with similar success," said Brian Sharoff, president of ...

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