Frozen pizza-makers, aware that their chief competition is the pizzeria down the street, keep innovating in order to win market share. There is no reason why other frozen sectors can't benefit by following the same formula, said Dan Koch, general manager of Schwan's Sales Enterprises, Marshall, Minn., owner of the Tony's, Freschetta and Red Baron frozen pizza brands. Restaurants like Domino's or Pizza Hut always offer something for free, usually a coupon for the next purchase. "People ...

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