Frozen pizza has become an indispensable household commodity, evident in the category's longstanding steady growth. However, while less expensive entries exhibit an impermeable stability, some retailers are having a problem moving the super premium brands, despite consumer demand for rising crusts and quality ingredients. According to Information Resources Inc., Chicago, the frozen pizza segment -- including everything from DiGiorno to Totino's -- witnessed a 5.8% increase in unit sales for ...
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