AVENTURA, Fla. -- It's possible for private label to see 25% to 30% share levels in the grocery channel in the next five years, according to Ron Carlson, vice president for corporate brands at American Stores Co. s. "One of the ways retailers will go after the higher share is by developing store brands in new categories, such as perishables, fresh and frozen home-meal replacements," he said. Other ways include eliminating the secondary level of national brands that take shelf space and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.