OSAGE BEACH, Mo. (FNS) -- Independent retailers can pull a coup over competitors by hiring a public- relations professional to generate publicity. That was a prescription offered by Tessa Greenspan, owner of Sappington Farmer's Market, who spoke here at the annual meeting of the Missouri Grocers Association. "Hire a public-relations person to take advantage of all media opportunities," said Greenspan, whose company operates a 23,000-square-foot unit in suburban St. Louis, in the shadow of ...
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