America might be serving chicken for dinner, but nobody's beating the table for drumsticks. Across the country, consumers are piling their shopping carts high with packages of boneless chicken breasts for $1.89 and $1.99 a pound as retailers curry high volume with low prices. But as margins get gobbled up, the sub-category is in danger of becoming a loss leader, industry sources told SN. Some marketing experts argue such attention is short-sighted. As demand reaches new heights, the supply ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.