GREENFIELD, Wis. -- As spring training gets under way, a Midwest retailer is warming up along with the ballplayers. But in this case, the pitch is a season-long promotion involving sausages. The operator, a Super Saver unit located here, is partnering with some unlikely allies in a program that co-brands its deli counter with locally recognized sausage characters that are part of the "eatertainment" at Milwaukee Brewers' games. "They have these characters called the sausage racers you'll ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.