A dollar item sold may be a customer saved. Nonfood items merchandised in the value section may stem the tide of shoppers leaving the food channel on a treasure hunt in alternative formats if supermarkets can integrate them effectively into their brand position, according to retailers, suppliers and industry observers interviewed by SN. "This is a way to sell the customer more and keep them out of the other channels if we can sell them something here that they would normally get there. It ...

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