E. coli, listeria, salmonella, mad cow disease -- the possible threats to consumers from the foods they eat are many. As a result of huge media flaps over recent incidences of food-borne illnesses, retailers find themselves trying to plan marketing strategies for the next millennium while avoiding impalement on the horns of a food-safety dilemma. The paradox is this: How does an operator provide meal-hungry customers with more ready-to-eat, ready-to-heat foods while preventing food-borne ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.