NEW YORK -- The 1998 annual yearbook published by Private Label Manufacturers Association here reported that U.S. consumers saved $15.8 billion by choosing store brands over national brands in 1997. Private labels, or store brands, reached record sales and penetration in U.S. supermarkets, drug chains and mass merchandisers in 1997, the report said. Cost savings is based on data compiled by Information Resources, Inc., Chicago. "One sees that the store-brand industry is responsible for an ...

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