NEW YORK -- The Private Label Manufacturers Association's annual show taking place in Chicago this week is a milestone. It marks the 20th anniversary of the debut of generic products. Part of what makes the occasion so rewarding is how private label has grown since its inception, Brian Sharoff, president of PLMA here, said in a preshow interview with SN. "Twenty years ago, generics had much different treatment. They were on the bottom shelves, and often dusty. No one knew where to put ...

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