NEW YORK -- The private-label category continues to expand into new areas, creating a controlled frenzy among retail executives, Brian Sharoff, president of the Private Label Manufacturers Association here, told SN. In fact, one might call it a mania, which is what PLMA did in naming its 2002 Private Label Trade Show "Store Brand Mania." The show is scheduled for Nov. 11 to 13 in Rosemont, Ill., just outside Chicago. "Each year we try to come up with a theme that reflects what the ...

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