WEST PALM BEACH, Fla. -- Bashas' Markets, Chandler, Ariz., is relying on its store-level interaction with customers, as well as the integration of the Internet, as two live wires that may spark the success of its customer-loyalty program. "It is all about customer retention. We've made adjustments by making hard-based initiatives in stores." This was the news Christie Frazier-Coleman, director of customer marketing for Bashas', presented during the Promotions Marketing Association ...
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