NEWARK, Del. — Consumer confidence in produce safety improved in March, marking the first widespread upswing in confidence since September 2006, when a national E. coli outbreak devastated the fresh spinach industry, according to recent surveys by the Produce Marketing Association, based here. It's unfortunate the way the industry has been characterized due to the outbreaks, said Lorna Christie, senior vice president of industry products and services, PMA. “We're made to appear as if food ...

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