ALEXANDRIA, Va. -- The United Fresh Fruit and Vegetable Association here last week rejected a merger offer from the Produce Marketing Association. While dismissing PMA's proposal for a merger that would essentially take United's best programs and scrap the rest of the association, Tim Fleming Sr., chairman of United, did propose a joint "SuperProduce" convention. For PMA reaction, see Page 6. In a letter to Jeff Gargiulo, PMA chairman, Fleming criticized PMA's "pre-emptive and ...

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