ATLANTA -- Kroger Co.'s division here pulled out all the stops when it participated in an event sponsored by Nestle USA and Walt Disney to promote Disney's smash summer hit "Pocahontas." In the promotion, which ran this month, Kroger used endcap displays of assorted Nestle merchandise coupled with a sweepstakes for a "giant" 3-foot-high stuffed plush Meeko raccoon, valued at $400. In addition to the in-store displays, Kroger also ran full-page, four-color newspaper ads that announced the ...
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