BEVERLY HILLS, Calif. -- The fruits of nearly a year of negotiation and planning on tie-ins to Disney's "Pocahontas" video release are being borne through promotions designed to meet retailers' goals, said marketers. Retailers are critical to the success or failure of co-promotions such as "Pocahontas" tie-ins with Ralston Food's Chex cereal and Mattel Toys, suppliers said. "We try to promote a unique execution for the retailer," said Rick DeHerder, senior vice president, sales and ...
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