BURBANK, Calif. - "Pocahontas" will come to the home video market March 6 with promotional ties to a wide range of Nestle products and Ralston Food's Chex cereal line, said Dennis Rice, sneior vice president of marketing at Buena Vista Home Video here. The combined marketing efforts will create the largest single video release of the year, said Rice. The plan includes Buena Vista, which is Disney's video sales and distribution subsidiary, the two packaged goods companies, Mattell and a ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.