SAO PAULO, Brazil (FNS) -- Wal-Mart's entry into Brazil, marked by a $200 million investment to open three Sam's Clubs and two supercenters, has been a costly trial-and-error endeavor, racking up net losses exceeding $30 million in the past 16 months. Several retail analysts said Wal-Mart's main errors were in underestimating its competition -- primarily the French-owned Carrefour hypermarket chain -- and its unfamiliarity with the local market and culture. Wal-Mart decided to take on ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.