Give us simpler rental buying programs is the message from the participants in SN's video roundtable. Any program that involves returning tapes is likely to be unworkable in the supermarket environment, they said. The programs that work best are the ones that offer a straightforward approach, such as buy-two, get-one-free. Even better, said the retailers, would be across-the-board lower pricing. "How would I like to see them change? Revert to a single price for everyone. That would be fair ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.