CAMBRIDGE, Mass. -- Polaroid Corp. here is planning a national rollout of a new 10-exposure, single-use instant camera to supermarkets, drug stores and mass merchandisers. The rollout, slated to begin next month, follows on the heels of a limited test in selected Atlanta stores of A&P, Ingles Markets and Kroger Co. Polaroid said the test, begun last Thanksgiving, generated good fourth-quarter movement. "Sales appear to be doing well, despite the price being virtually double" that of ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.