Grocery executives polled by SN generally confirmed industry figures, released earlier this month, that aggressive price promotions helped buoy by 18% holiday consumer purchases of 35 mm film rolls over the prior year. "Our fourth-quarter Kodak and Fuji film sales overall were up higher than last year, but we did a lot more advertising during the last quarter than in the past, said Tom Shively, head general merchandise buyer at Supervalu's Northeast General Merchandise Division, Easton, Pa. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.