WASHINGTON - Misinformed Americans may be too chicken to eat poultry once bird flu lands in North America, according to a new survey. At the same time, however, the industry is counting on reduced prices to draw consumers to the poultry cases. The National Chicken Council did not expect bird flu-related fears to affect the amount of chicken Americans consume this Memorial Day weekend. "The Fourth of July is the strongest holiday for chicken consumption and Memorial Day weekend is a close ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.