New research from three separate organizations sheds light on the increasing influence of trade marketing on promotion spending. In recent weeks A.C. Nielsen, Cannondale Associates and Carol Wright Promotions, have each released surveys which probe the relationships between manufacturers, retailers and the money they spend promoting consumer products. While their specific research goals and techniques varied somewhat, a common thread runs through all three studies: Ad and promotion ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.