As a brand marketer, you commission a design and production run of a point-of-purchase display for your latest product. You place an initial order of 5,000 and then later discover you need another 5,000 pieces for a launch later in the year. In an effort to save dollars, you bid out the project to several vendors. It's tradition, but is it legal? Think again. You might very well be violating laws that govern the ownership of creative work. In the point-of-purchase advertising industry, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.