Several factors have contributed to relatively flat soft-drink sales for the past couple of years. However, supermarket insiders are hopeful that additional promotional dollars from the manufacturing side and a concerted effort on the part of retailers to make the most of the category in today's retail environment will provide some new vigor. According to Gary Hemphill, senior vice president of the Beverage Marketing Corp., New York, volume for the soft-drink category had been growing at ...

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