CORONADO, Calif. -- Sassaby Cosmetics has made point-of-purchase displays the central communications medium for its two-year-old Jane Cosmetics brand. The strategy has helped build the value-priced Jane brand from scratch into a competitive player in the category, now sold in some 7,000 mass merchandiser and chain drug stores, said Donald Pettit, president of Baltimore-based Sassaby. "We viewed P O P as a strategic tool," said Pettit in a presentation here at the Point-Of-Purchase ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.