The biggest boost to in-store media could well come from a non-technological source -- initial findings of a five-year national study by Point-of-Purchase Advertising International (POPAI) and the Advertising Research Foundation (ARF). in eight categories -- beer, cereal, salty snacks, cold/allergy/sinus, dog food, carbonated soft drinks, laundry detergent, shampoo and conditioner. Study sponsors include Procter & Gamble, Anheuser-Busch, Frito-Lay, Pepsico, Pfizer Warner-Lambert and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.