Retailers concur that size really does matter, at least with respect to the overpopulated soft-drink segment.
In a category that has experienced relatively flat sales in most markets over the past several years, it was the emergence of a different size option that made cola start to move off the shelves again at Heinen's Fine Foods, Warrensville, Ohio, according to Les Gyerman, direct-store-delivery buyer.
"Most recently, we are up a small percent [in sales] from last year due to Pepsi and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.