DES MOINES, Iowa -- Pork producers will kick off a new series of television and print ads during the Super Bowl, with the goal of helping pork shed its image as merely a commodity. The campaign will be supported by cross-merchandising tie-ins at the retail level, said an official with the National Pork Producers Council, based here. The tie-ins start this month in a partnership with Mussleman's Applesauce. The commercials, two new 30-second spots and two new 15-second spots, depict ...

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