DES MOINES, Iowa -- Pork producers will kick off a new series of television and print ads during the Super Bowl, with the goal of helping pork shed its image as merely a commodity. The campaign will be supported by cross-merchandising tie-ins at the retail level, said an official with the National Pork Producers Council, based here. The tie-ins start this month in a partnership with Mussleman's Applesauce. The commercials, two new 30-second spots and two new 15-second spots, depict ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.