LAKE ZURICH, Ill. -- Scotty's Home Market here is expanding its portable PC on-line ordering test to include more new shoppers, customers on whom it has little or no demographic data or shopping history. The company said it's extracted quite a bit of learning about established customers' shopping behavior but now wants to explore the potential for increasing order frequency among new customers. Early indications are promising, as a small test group of new users has already demonstrated a ...

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