Frozen pizza's mushrooming sales are prompting a number of supermarket chains to give the category a bigger slice of the promotional pie. But that slice may not be as big as it should be. While stores are ensuring frozen pizza is advertised routinely -- weekly, in some cases -- a study released in May indicates retailers are not giving the category all the attention warranted by its increasing popularity and its keen response to promotions. The study, conducted by Information Resources ...
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