Retailers are baring their teeth when it comes to talking whiteners. The tooth-whitener segment is blossoming with new formulations, higher dollar rings and growing volume. "It's the hottest segment, that's for sure, [based on] just the sales numbers," said Brad Fitt, health and beauty care category manager at Smith's Food & Drug Centers, Salt Lake City. "The customers are obviously wanting that benefit in toothpastes, and they are seeking it out." Susan Springs, HBC buyer for Lake ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.