Liquids are gaining in importance in the laundry detergent category. Powder detergents are still the most widely used products. However, liquids dominate in the Northeast, and are slowly gaining momentum in markets where powders are still king, according to retailers. "In our stores, the powders continue to be the strongest, with about 62% of the market, although liquids are showing the greatest percentage of increase," said Tom Fassbender, category manager at Kroger Co.'s Columbus, Ohio, ...
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