CHICAGO -- The initial enthusiasm over precut fruit is withering under the sobering light of poor temperature control and problematic supplies, according to an executive in the fresh-cut industry. "Fruit is going to be much more difficult for us to do [than prepackaged salads]," said Mark Drever, president of Fresh Express Farms in Salinas, Calif., speaking at the Food Marketing Institute's annual convention here. "Our belief is that maintenance of the cold chain at retail needs to be ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.