NEW YORK -- Premium private-label products have improved the visibility and the image of mainstream private-label items, according to Brian Sharoff, president of the Private Label Manufacturers Association here. "What we think is that the public has a much broader view of premium private label than the retailer," Sharoff told SN when discussing the results of a nationwide consumer survey conducted for PLMA by the Gallup Organization, Princeton, N.J. The results of the study are being ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.