NEW YORK -- Premium store brands are shaking up the supermarket soft-drink aisle. Store-brand colas carrying the Safeway Select, A&P Master Choice and Winn-Dixie Prestige labels, to name a few, have become increasingly popular with value-conscious consumers. And now retailers, who are under pressure to increase profits in a slow-growth sales environment, may have even more reason to consider adding premium store brands to their soft-drink category. According to a recent research ...

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