Winn-Dixie Stores, Jacksonville, Fla., and Ralph's Grocery Co., Compton, Calif., may be at the vanguard of the next big breakthrough in prepaid telecommunication products by offering a prepaid cellular program from AT&T. "It's the next big growth wave in prepaid," said Amy Becker, marketing director, AT&T Prepaid Cards, Basking Ridge, N.J. "Groceries are lagging a little behind mass marketers and C-Stores [as destinations for prepaid cellular], but they'll catch up quickly," she ...

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